Throughout this year, Matt has been working with BYU Broadcasting to rebrand their networks. This campaign has produced a series of identifying ad pieces for KBYU Channel 11 and BYU-TV. While he was doing this, BYU-B teamed up with the Mormon Tabernacle Choir to help usher their new version of “Called to Serve” into the 21st century. The choir and the Orchestra at Temple Square recently released a new CD under the direction of Mack Wilberg and wanted a fresh view of the song. Matt was up to the task and made a video that showed the progression of the choir as technology has advanced and included footage of LDS missionaries throughout a typical day. The video seems to be generating a lot of positive feedback, and the choir had this to say about it:
“If you watch KBYU TV in Utah or BYU Television [...] you may have seen something that has the look and the feel of an MTV music video but featuring the Mormon Tabernacle Choir and Orchestra at Temple Square. Your eyes aren’t deceiving you.”
I know what you’re thinking, MTV doesn’t even play music videos anymore. But really! This video is cool! So for those of you who don’t remember what it was like when videos killed our radio stars, I re-worked the sentence to better suit the iphone-addled generation:
If you watch Channel 11 or BYU-TV, you’re facebook-invited to look for Matt Eastin’s awesome video for the Mormon Tabernacle Choir. It features vintage TVs! Txt me l8er.
Click HERE to view it in standard definition.
And to appreciate it in full high-definition glory, click HERE .
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